Johnny Kelly at Nexus gets scientific and uncovers the truth behind the story of how we Homo Sapiens out-evolved the Neanderthals (err….probably). It’s all down to the good times as this charming film reveals.
We were delighted to work with Johnny Kelly again on this commercial for Bacardi.
It’s a live action and animation mix and we were asked to work on the live action elements to give them a pristine look to match the overall illustrative style. This included a lot of clean-up and beauty as well as rig removal and composites from multiple takes. The “TV pause shot” was first cleaned up in Flame then output to VHS and given a good “workout” on an old VHS deck to give it the authentic look. It was then imbedded back in the cut in Flame.
Lastly we provided a master grade to bring it all together.
Johnny said:
“Working with TBA was a giant pleasure from start to finish – they make you feel at home, fully involved and nothing is ever a problem – even when the client, agency and myself are all being giant pains in the hoop. Also, I want their office.”
Director: Johnny Kelly
Production Company: Nexus Productions
Producer: Natalie Le Berre
Production Manager: Claire Thompson
Executive Producer: Tracey Cooper, Julia Parfitt
Advertising Agency: Young & Rubicam, New York
Copywriter: Tara Lawall
Art Director: Devon Hong
Agency producer: Tamara Lecker
Board Account Director: Shani Athureliya
Executive Creative Director: Guillermo Vega, Kevin Brady
Project Lead: Mark Davies
2D Animation: Roly Edwards, Stuart Doig, Antoine Bourell, Bali Engel, Kevin Baldwin
3D Animation: Mark Davies, Amael Isnard, Wayne Kresil
3D Compositing: Alasdair Brotherston, Adrian Lawrence
Edit: Paul Hardcastle (Trim)
Music: “Switched On” by Islands
Time Based Arts
Flame: Sheldon Gardner, Dave Birkill