Gaelle Denis of Stink London shot this vivid spot for Coca-Cola in Taiwan.
The brief was to create abstract animations that visualised the taste sensations experienced by each of the characters. It was a very interesting challenge that due to the large amount of interpretation led to much research and development. In addition the effect had to reflect an intensity and scale that could be amplified for the finale.
The story has our two male leads try to outdo each other, but after a feeble start it’s our hero girl who ups the volume with some help from her Coke (of course!).
Director: Gaelle Denis
Production Company: Stink
Producer: Tracey Cooper
Agency: W+K Shanghai
Agency HofTV: Kerli Teo
Agency Producer: Vivian Feng
Agency Creatives: Nick Cohen and Nick Daum
DoP: Ben Moulden
Colourist: Jean-Clement Soret (MPC)
Time Based Arts
Lead Flame: James Allen
Flame: Mike Skrgatic, Sheldon Gardner, Matt Wilmshurst, Kamen Georgiev
3D Particle Animation: Oscar Gonzalez-Diez
Design and Logo Animation: Jess Gorick