American basketball legend Lebron James and captain of the Chinese squad Yao Ming go head to head in a theatrical cultural showdown. The 3D design and animation was created in-house at Nexus Productions. We spent two months in flame compositing and grading the hundreds of 3D elements.
In addition we added volumetric lighting, atmosphere and particle systems, designed many of the backgrounds and dealt with the transition to live action.
The spot was directed by Smith&Foulkes and produced for Nexus by Melody Sylvester.
Directors: Smith&Foulkes
Production Company: Nexus Productions
Agency: Weiden+Kennedy Portland
Time Based Arts
Lead Flame: Mike Skrgatic
Flame: Sheldon Gardner