We completed the idents for two recently rebranded television channels from UKTV.
The GoodFood channel idents were directed by James Hutchinson. These were shot in multiple locations over a very hectic two days and aimed to illustrate the social aspect of food, cooking and eating. We heightened the feeling of the film language with extra ‘film rolls’, frame cutting and subtle grading additions.
Director: James Hutchinson
Prod. Company: RedBeeMedia
Client: UKTV
Time Based Arts
Lead Flame: James Allen
Flame: Sheldon Gardner
The EDEN channel is positioned as an adventure and wildlife channel. The idents were directed by Simon Crabtree and produced for RedBee by Patrick Greene. We created a series of theatrically staged natural environments titled Artic, Jungle, Desert and Ocean. The abstract shapes of the backgrounds were shot on a model set using RED cameras. These environments were populated with adventurers (also shot on RED) which included shooting free divers in Europe’s biggest underwater tank at Pinewood. In addition animal elements were sourced from different stock footage. We were tasked with bringing all these elements together. We further enhanced the atmospheres with additional particle elements and lighting effects.
Director: Simon Crabtree
Prod. Company: RedBeeMedia
Client: UKTV
Time Based Arts
Lead Flame: James Allen
Flame: Sheldon Gardner