We’ve just delivered another spot for Academy Award nominated animation directors Smith&Foulkes of Nexus Productions. It’s for the new HP Photosmart Premium printer through US advertising agency Goodby, Silverstein & Partners.
The spot highlights the internet connectivity of the printer and it’s range of web enabled applications, in this case Google Maps. The commercial takes us on a journey from the digital interface to the printed page reflected in a fictional journey from a computer generated cityscape to a paper textured landscape.
For the live-action sections we composited the motion controlled beauty passes of the product. We then composited the 3D animated sequences created at Nexus whilst closely developing the design and look of the two worlds with both Smith&Foulkes and the agency. We brought the live action and computer generated together through transitions from touchpad to cityscape and “paper world” to printed page. Lastly we helped realise the logo end device.
It was a tight turnaround and we worked closely with the un-flappable Ben Cowel head of 3D at Nexus to deliver the project in a little over three weeks from shoot to delivery.
Directors: Smith&Foulkes
Production Company: Nexus Productions
Agency: Goodby, Silverstein & Partners – New York
Producer Nexus: Melody Sylvester
Lead 3D Nexus: Ben Cowell
Time Based Arts
Lead Flame: Sheldon Gardner
Assist Flame: Mike Skrgatic, James Allen, Matt Wilmshurst