HEIMAT Berlin have continued their work with HornBach with a new campaign. They have become renowned for their inventive, ever changing and award winning DIY campaigns over the last few years and in Europe their work is keenly anticipated.
Their latest project, entitled ‘The Infinite House’ takes on a rather different format.
Rather than a straight run of 30 second television commercials the focus for the campaign is a charming narrative nine minute film being shown in cinemas and online.
From this six shorter TVC’s were cut down to act as trailers and promote the short film. It is supported by a print campaign with the agency also creating 700,000 children’s books based on the film.
“The Infinite House” tells the story of man, who with a lot of inspiration and the right tools transforms a small shack into an impressive improvised house of dreams.
Working closely with director Woof Wan-Bau and Radical Media Berlin we completed around 90 vfx shots for the cinema & web short film.
The five day shoot took place just outside Bucharest, Romania in the huge Media Pro studios. James Hatt designed and constructed the massive set and transforming house that with a team of carpenters and matte painters were three weeks in the making.
Our tasks included the more obvious such as extensive rig cleanup and screen replacements through to detailed work on the house transformation section. The project was conceived with a shorter duration but the production was so packed with detail and creativity that it found it’s own way to a final duration of nine minutes.
With a large team we ran two Flames and a Smoke around the clock to bring it all together knowing also that all the work would have to stand up to the scrutiny of a 35mm film print.
We’re delighted with the results and think Woof Wan-Bau has really succeeded in making a short film with a big heart.
Woof Wan-Bau, Director
“TBA were involved very early on in the project, and as always were incredible in their commitment and enthusiasm from start to finish. Sheldon weathered the gruelling shoot in Bucharest with us to make sure i didn’t mess anything up and even moonlighted as smoke and wind machine operator and general props man. Despite the fact that I came back to London with a substantially longer spot, the TBA team put everything into it, and their hard work and creative input was the icing on the cake. Unlike their superior Flame artistry, they suck at ping pong- it was fun to destroy them all on their new ping pong table once the job was done.”
Director: Woof Wan-Bau
Prod Company: Radical Media Berlin
Prod Co. Producer: Christoph Petzenhauser
Agency: HEIMAT, Berlin
Executive Creative Director: Guido Heffels
Creative Director: Matthias Storath
Art Director: Hendrik Schweder
Agency Senior Producer: Kerstin Breuer
DOP: Jallo Faber
Production Designer: James Hatt
Telecine: Duncan Russell (Prime Focus)
Editor: Paul Hardcastle (Trim)
Time Based Arts
Lead Flame & VFX Supervisor: Sheldon Gardner
Flame: Mike Skrgatic, James Allen, Timo Huber , James Adamson
Smoke: Gavin Burridge, Al Hamer.