We’ve just delivered this 60 second spot for Nike through Wieden+Kennedy London. It was beautifully realised by director Anthony Dickenson of Pulse films. It mixes multiple media to deliver the story of Rooney faced with some futuristic and rather menacing target practice. Of course he takes it in his stride perfectly.
Mike supervised the shoot and helped photograph the long exposure shots of Rooney in action which were used in the final cut. We put it together over three short and intense weeks here at Time Based Arts.
James Guy, Agency Producer Weiden+Kennedy London;
“It was great to work with such an amazingly creative led team. A really intimate, lovely bunch who went above and beyond attention to detail on every shot, making sure director and creatives were totally happy. They made the whole process very easy, simple and enjoyable and had everyone filled with total confidence in what they promised to deliver, which was an amazing film. The work looked so good even a competitor remarked how nice it was!”
The script had all the ingredients of a killer spot and we’re really happy with the outcome. Intended initially as a web film only it’s also now being aired internationally as a 30″ and closer to home the full 60″ got it’s terrestrial debut at half-time during the Man United/ Man City derby. (Rooney scored the winner we might add!)
Director: Anthony Dickenson
Production Company: Pulse Films
Producer Pulse: Mark Harbour
Agency: Wieden+Kennedy London
Agency Producer: James Guy
Telecine: Ben Rogers – (Glassworks)
Sound Design: Will Cohen
Time Based Arts
Lead Flame & Shoot Supervision: Mike Skrgatic
Flame: Sheldon Gardner, Pheng Sisopha, James Allen
3D & Screen Design: Jess Gorick