This mood film for Nike was conceived and directed by the ever creative Saam Farahmand of Partizan London.
The tension builds throughout the spot with this rather other-worldly effect. It was accomplished by combining reversed high speed phantom footage of the skin under air-jets with real time performance takes. The audio combines beautifully to create the jarring finale.
Director: Saam Farahmand
Prod Company: Partizan
Prod Company Producer: Grace Bodie
Offline: Tom Lindsay (Trim)
Sound: Will Cohen
Time Based Arts
Flame: James Allen, Matt Wilmshurst