Time Based Arts has delivered this commercial for the launch of the England rugby team’s new Nike kit in time for this year’s Rugby World Cup.
It’s caused a bit of a stir in the press and ruffled a few feathers in the southern hemisphere as their new away strip is “all black”.
Anthony shot the piece with multiple format cameras and layered up the edit to create some stunning visuals.
We brought it all together, finessed, cleaned up and graded in Flame. In addition we augmented the team shots at the finale with extra players who were unavailable on the main shoot day.
Director: Anthony Dickenson
Production Company: Pulse Films
Producer Pulse: Shirley O’Connor
Agency: Wieden+Kennedy London
Agency Producer: Matthew Ellingham
Time Based Arts
Flame: Sheldon Gardner, Mike Skrgatic, James Allen, Ian Richardson
Flame Assist: Mike Aveling
Smoke: Gavin Burridge