This is the second in the set of commercials that have launched Nintendo’s Super Mario Galaxy 2 in the USA.
The spot sees Mario and Yoshi flying low over our world, this time in daylight. The daylight setting really added to the workload for the animators at Nexus as they had to bring to life all the extra detail visible. As ever they excelled. The final city shot is particularly impressive as it is 100% computer generated.
This spot was delivered nine days after the previous version which ensured that there was no time to relax between the two. However the pipeline developed with Nexus meant that, after a few epic shifts worked, it all came together beautifully.
Director: MiniVegas
Prod Company: Nexus
Prod Co. Producer: Luke Youngman
Project Lead: Ben Cowell
Agency: Leo Burnett Chicago
Creative Director: Dominick Maiolo
Agency Creatives: PJ MacGrgor, Keenan Pridmore, Todd King
Agency Producer: Juan Woodbury
DOP: Ben Moulden
Time Based Arts
Lead Flame: James Allen
Flame: Mike Skrgatic, Sheldon Gardner & Luc Schurgers