One of the stranger scripts we’ve been asked to work on but nonetheless beautifully conceived by the ever talented duo Smith & Foulkes out of Nexus Productions.
The ad follows Formula1 racing driver Fernando Alonso as he travels through a weird headless community in his Renault Megane. He looks on in amazement as each character he comes across has a random object for a head. It is revealed that the town is settled on the edge of a forest made up of scissor like trees. Alonso uses the power and handling of the Megane to dodge the sharp blades and safely exit the forest with his neck intact. Confused yet?! Watch and see for yourself.
The car was all shot on location in Madrid, painstakingly masked out and skillfully composited into the fully CG scenes. The clever 3D team at Nexus designed, animated and rendered the charming characters and environments. It was then down to Mike and Sheldon to bring the whole image together in the Flame. The result is a weird but wonderful watch.
Directors: Smith&Foulkes
Production Company: Nexus Productions
Agency: Publicis Lado C
Producer Nexus: Julia Parfit
Lead 3D Nexus: Darren Price, Ben Cowell
Telecine: Tom Russell (Prime Focus)
Time Based Arts
VFX Supervisor: Mike Skrgatic
Flame: Mike Skrgatic, Sheldon Gardner