Super Mario Galaxy 2 has launched in the US with two animated commercials from MiniVegas through Nexus.
The brief was to create a beautiful collision between the extreme scales and perspectives of the mini worlds featured in Super Mario Galaxy 2 and our real world.
We worked closely with Dan and Luc of MiniVegas to develop the epic quality of the graded skies and landscapes. The integration of live action in 3D worlds meant a lot of pre-visualisation and planning before the shoot. James supervised the live action in Mallorca which (with a little help in post!) offered up multiple locations from beaches to ski resorts.
The animation team at Nexus were headed up by Ben Cowell and they developed a huge amount of quality animation for the two spots to be delivered in the short time of four weeks.
The spots were shot on RED at 4K and the first of the pair of commercials was aired at the cinema in the unprecedented build up to the launch of the game in the US.
“That” volcano also wreaked a bit of havoc during production, but it get’s a little nod in the opening world shot.
Director: MiniVegas
Prod Company: Nexus
Prod Co. Producer: Luke Youngman
Project Lead: Ben Cowell
Agency: Leo Burnett Chicago
Creative Director: Dominick Maiolo
Agency Creatives: PJ MacGrgor, Keenan Pridmore, Todd King
Agency Producer: Juan Woodbury
DOP: Ben Moulden
Time Based Arts
Lead Flame: James Allen
Flame: Mike Skrgatic, Sheldon Gardner, Matt Wilmshurst & Luc Schurgers